Design Is More Than Aesthetics
共有
I remember the theme that year was "Sustainability." This was the booth of the French brand, Picture Organic Clothing. I stood there for a long while, captivated not just by the color palette, but by the sheer power of its expression.
A Graphic Perspective: The Vitality of Fragments Vibrant sunset orange, disciplined turquoise, and vast areas of mineral grey... these seemingly "disordered" fabric scraps were gathered into the silhouette of a giant jacket. To me, it’s a masterclass in color balance. By playing with the contrast of value and saturation, "waste" was transformed into a piece of modern installation art. It’s a reminder that design isn't always about creating from nothing; it’s about the thoughtful reordering of what already exists.
A Logical Perspective: Narrative Over Slogans The hardest part of building a brand is "having something real to say." Picture’s Circular Program was a huge inspiration. Compared to a dry sustainability report, this raw, high-tension visual storytelling is the ultimate form of communication. It sparked a deep reflection: How can I inject this philosophy into my own brand, #ULRabbit™? How do we balance production remnants and bestow our lightweight hiking and camping gear with social value beyond mere functionality?
A Final Reflection: A designer’s role is to discover beauty; a founder’s role is to manifest "the good." This photo serves as a constant reminder to seek that "sustainable tension" behind every design decision I make.